You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.

I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.

This is episode #45, and today we’re talking to our friend Christi Olson, Bing Ad’s product evangelist. Christi has been involved with paid search for a long time and is known by pretty much everyone in the industry. She regularly speaks at conferences and spreads the message about how Bing Ads is pushing the industry in a positive direction. We’ll be discussing the Microsoft Audience Network, LinkedIn, and how you too can become an influencer in paid media circles. We’re really grateful to have her here today.

If you find the podcast helpful, please let us know by leaving a review on itunes or your podcast app of choice, and tell your friends and coworkers. The more we can grow the show, the more we can give you value, which is the goal of the podcast. If you have any questions, want to tell us how wrong we got it or want to tell us that you can’t believe how right we got it, please email us at ​podcast@paidsearchmagic.com.

Show Notes:

Christi Olson (Bing Ads) (Twitter) (Facebook) (LinkedIn) (Search Engine Land)

Bing Ads:
MSAN: Microsoft Audience Network
Bing Ads Scripting

General:
Seattle Search Network
PPCChat (Twitter)

Conferences:
SMX Advanced
State of Search
HeroConf
MozCon
Google Partners Summit
PubCon
SearchLove
Conversion XL

Thanks again for listening, and until next week!
James & Amy

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