You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.

This is episode #53, and today we’re talking about a topic that is really capable of TRANSFORMING your paid search practice. We’re talking about expectation setting in paid search. This can be a game changer. We talk about:

• Why it can be so hard for paid search managers to set expectations.
• How to set expectations even if you don’t know exactly what comes next.
• The consequences of not setting expectations.

Check out our new course: How to Pitch & Win D.R.E.A.M. Clients at paidsearchmagic.com/dream

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