Welcome to your Ads Bonus Content! These links and resources are meant to help you make the most of the AdWords Foundation training course and workbook.

Ad Copy

The Ultimate PPC Ad Copy Toolkit (article)
Ad Copy Wizardry with Matt Umbro (podcast + transcription)

Ad Mockup & Character Count Tools

Text Ad Mockup & Preview Tool (external link: Free Tool from Blast Analytics)
Text Ad Mockup & Preview Tool with Extensions (external link: Free Tool from Karooya)

Ad Extensions

About Extensions (external link: Google)
Ad Extension Examples (article)

Competitive Landscape

Auction Insights (external link: Google)
Ad Preview & Diagnosis (external link: Free Google Tool)
Display Ads by Brand (external link: MOAT)

Brand Monitoring & Click Fraud

You can monitor the search environment and get reporting  trademark violations, hi-jacking, and other violations of policy. Note: I haven’t used most of these tools and of course none of this is an endorsement, but you can review these resources to help you on your search for solutions.

Monitoring

Trademark Monitoring: The Search Monitor
Keyword, Content, and Coupon Code Monitoring: Brand Verity
Trademark and Hijacking: AdGooroo

Click Fraud

AdWatcher 
Improvely 
Click Fraud Detective
ClickEase

 

Other Bonus Resources

• Goals & Measurement
• Landing Pages
• Text Ads (you are here)
• Keywords
• Optimization

Access the AdWords Foundation Course here