fbpx

My Shopping Cart

My Shopping Cart

My Shopping Cart

Articles

Home | Archive by category: Articles

A PPC Chart Makeover: Month Comparisons

I used to suck at using telling stories with data. Despite having a B.A. in Communications and a minor in Visual Art, I was worse than most people at creating charts that could communicate a message. My clients were frustrated and confused by my report deliverables. My managers tried coaxing me to make clearer charts.
Read More

How to Do Location Targeting in 2018

I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?) Okay, so maybe it’s just me. Definitely, it’s just me. But I want to tell you about location targeting and how to make the most of it.
Read More

Hey Boss, Let’s Use Supermetrics

Convincing Your Boss to Use Supermetrics At my first agency, my coworkers and I spent a crazy amount of our work week doing routine, time-consuming tasks. At least 80% of my time went to repetitive tasks like: Generating Reports Managing Budget Pacing Documents Analyzing Account Performance With a background in development, it seemed insane to[...]
Read More

The Power of Supermetrics

At Paid Search Magic, we’re big fans of Supermetrics. It’s allowed us to streamline reporting across different channels so that everything – pacing, performance, spend, forecasting, etc is all in one place. As we’ve implemented Supermetrics, we’ve let go of different paid reporting and tracking solutions, saving us (and our clients) a lot of money.
Read More