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Home | Archive by category: podcast ( | Page 2)

055: Take Over Google Ads Accounts like a Pro (And Bing Ads, too!)

  This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re usually starting a new relationship with the client, looking at brand new account[...]
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054: The D.R.E.A.M Framework for Pitching & Winning Dream Clients

Welcome to the Paid Search Magic Podcast, where we discuss client management, digital advertising and paid search on Google Ads and Bing Ads. Well, it’s finally happened: after polling users, colleagues and members of our group, it’s pretty clear what most people are interested in: finding and winning the business of dream clients.
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053: Setting the Right Client Expectations

  You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. This is episode #53, and today we’re talking about a topic that is really capable of TRANSFORMING your paid search practice. We’re talking about expectation setting in paid search.
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052 January 2019 News Current Events & Controversy

Resources: Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197 YouTube ad pods: https://www.blog.google/products/ads/how-evolving-user-patterns-drive-new-ad-experiences-youtube/ Video ad sequencing: https://support.google.com/google-ads/answer/9161595?hl=en Introducing four new search ad position metrics: https://support.google.com/google-ads/answer/9140484 Introducing pay for conversions in Display campaigns: https://support.google.com/google-ads/answer/9208548 http://traffic.libsyn.com/paidsearchmagic/PSMP_-_52_-_FINAL.mp3Podcast: Play in new window | Download (Duration: 35:10 — 48.3MB) | EmbedSubscribe: RSS
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051: Quality Score: The Art, the Science, the Mystery

  This is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have heard of QS, and if that’s you… welcome. In all other cases, you HAVE heard of quality score, but you might have some lingering questions. We talk about paid search being an[...]
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050: The 50th Episode Spectacular! or “what have we learned, Charlie Brown?”

  Welcome to the Paid Search Magic Podcast. This is episode #50, which is something of a milestone, so join James & Amy Hebdon from Paid Search Magic as they walk down memory lane with some of their favorite, most useful moments from the previous 49 podcast episodes. http://traffic.libsyn.com/paidsearchmagic/PSMP_-_50_-_50th_Episode_Spectacular.mp3Podcast: Play in new window | Download[...]
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