podcast – Page 3 – Paid Search Magic

049: Machine Learning & Marketing with Matthew Kirk

Welcome to the Paid Search Magic Podcast. This is episode #49. Today we’re talking about Machine Learning in Marketing with Matthew Kirk, a specialist in applying AI & Machine Learning in practical business settings.

About Matt: https://www.matthewkirk.com/about

Linkedin: https://www.linkedin.com/in/matthewjkirk

Free machine learning email course: https://www.yourchiefscientist.com

What he does: Matthew helps software companies use data science to bring in more customers or secure more funding.

ads@paidsearchmagic.com November 19, 2018

048: Questions, Current Events & Controversies – Bing’s Killing it, Google’s Killing Budgets & Your Questions

Join our Facebook Group “Google Ads for Savvy Digital Marketers”

We’ve got a lot of great updates in store to help you with account and client management, including videos and screen shares that we can’t do on the podcast.

https://www.facebook.com/groups/googleadsdigitalmarketers/

Google Ads News

New device type: TV Screens: https://support.google.com/google-ads/answer/9163453
Improved attribtuion for YouTube for Action Ads: https://support.google.com/google-ads/answer/9149284
Target CPA bidding for Video Ads: https://support.google.com/google-ads/answer/6316575?hl=en
Customer Match policy update: https://support.google.com/adspolicy/answer/9158709

Bing Ads

Enhanced CPC changes: https://help.bingads.microsoft.com/#apex/3/en/56786/1/en-US/#ext:campaigns_load
LinkedIn targeting options: https://advertise.bingads.microsoft.com/en-us/blog/post/october-2018/a-smarter-way-to-target-your-audience-with-bing-ads-and-linkedin#optmz-modal-container
Bing Ads Editor now supports in-market audiences: https://searchengineland.com/bing-ads-editor-now-supports-in-market-audiences-306363

Podcast: Play in new window | Download (Duration: 36:44 — 67.3MB) | Embed

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Amy Hebdon November 3, 2018

047: Profitable Keyword Planning in 30 Minutes or Less – Part 2

This is episode #47 – Profitable PPC Keyword Planning in 30 Minutes or Less – Part 2. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time.

Link to the presentation deck:

Profitable PPC Keyword Planning in 30 Minutes or Less from Amy Hebdon

Podcast: Play in new window | Download (Duration: 25:09 — 34.5MB) | Embed

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ads@paidsearchmagic.com November 1, 2018

046: Profitable Keyword Planning in 30 Minutes or Less – Part 1

This is episode #46. Profitable PPC Keyword Planning in 30 Minutes or Less. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time. Part 1

Link to the presentation deck:

Profitable PPC Keyword Planning in 30 Minutes or Less from Amy Hebdon

Podcast: Play in new window | Download (Duration: 35:25 — 48.6MB) | Embed

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ads@paidsearchmagic.com October 30, 2018

045: Path to Paid Search Evangelism with Christi Olson

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.

I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.

ads@paidsearchmagic.com October 11, 2018

044: September Questions, Current Events & Controversies

James: You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.

ads@paidsearchmagic.com October 5, 2018

Category: podcast

049: Machine Learning & Marketing with Matthew Kirk

048: Questions, Current Events & Controversies – Bing’s Killing it, Google’s Killing Budgets & Your Questions

Join our Facebook Group “Google Ads for Savvy Digital Marketers”

Google Ads News

Bing Ads

047: Profitable Keyword Planning in 30 Minutes or Less – Part 2

046: Profitable Keyword Planning in 30 Minutes or Less – Part 1

045: Path to Paid Search Evangelism with Christi Olson

044: September Questions, Current Events & Controversies