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How to Audit Your Own AdWords Account

Welcome to Week 1 of Audit Month! It’s 2018 folks! Time to get your AdWords accounts in shape for the new year. Today, we’re covering the essentials of auditing your own AdWords account. Having a process to audit your account will help you:  Make better decisions Communicate and manage with confidence Improve strategy and performance[...]
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The Most Important Paid Search Change of 2017

You’re listening to the Paid Search Magic Podcast – your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more.   This is episode #23, and I’m your host Amy Hebdon. This week’s episode is an epic round-up of what 11 industry experts say are the biggest paid search changes that occurred[...]
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The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 22, and I’m your host, Amy Hebdon. In this week’s episode, we’re talking about a tool both James and I could not live without – Supermetrics!
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How to use Auction Insights to Get Answers

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 21, and I’m your host, Amy Hebdon.   In this week’s podcast, we’re talking about Auction Insights. This is a free tool within the AdWords interface that plenty of[...]
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Are you missing out on the YouTube Ads Gold Rush?

The time has never been better to run video ads.   You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #20, and I am your host, Amy Hebdon. On today’s episode, we’re going to talk about how to[...]
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Things You’ve Heard About Gmail Ads That Are 100% Wrong

You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #19, and I am your host, Amy Hebdon. Today James and I are talking about Gmail Ads. There is an obscene amount of incorrect information floating around in the[...]
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