The Ultimate PPC Ad Copy ToolKit: Write Better AdWords Copy, Faster

This post started out as a light round-up of some basic tools and concepts that help solve “blank page syndrome.” It has evolved into a 2600+ word guide with highly-actionable strategies, examples, and bonus tools to make ad writing almost effortless.

The PPC Ad Copy ToolKit

Define your Goals (KPIs and CTAs) to Achieve Real Success
Draw on Your Landing Pages for Features, Benefits & CTAs
Use the SERP Landscape to be More Competitive
Count your Characters for Faster Writing
Make your Keywords do Double-Duty as Headlines
Repurpose Existing Ad Messaging for Iterative Improvements
Speak Directly to Your Prospect with Stages of Awareness
Plump Up Your Ad Space with Ad Extensions

Define Your Goals to Achieve Real Success

Before you build anything, you need to know what you’re trying to build.

Amy Hebdon April 10, 2017

The Dark Magic of Conversion Copywriting with Joanna Wiebe

JoannaWiebe

This episode is called the Dark Magic of Conversion Copywriting, but it’s a bit tongue-in-cheek. I’m talking with Joanna Wiebe, who is the original conversion copywriter. She’s also the founder of Copy Hackers and Airstory. and has optimized copy for Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Rainmaker and countless others.

Amy Hebdon April 25, 2016

Ad Copy Wizardry with Matt Umbro

Matt Umbro

Today we’re talking to Matt Umbro about how to write richer, specific, and more compelling text ads by using ad extensions, extended headlines, ad customizers, and dynamic ads.

Matt is the founder and moderator of PPCChat, a weekly twitter conversation on paid search related topics. He’s a Senior Account Manager and Head of the Community at Hanapin Marketing.

Amy Hebdon April 17, 2016

Tag: ad copy

The Ultimate PPC Ad Copy ToolKit: Write Better AdWords Copy, Faster

The PPC Ad Copy ToolKit

Define Your Goals to Achieve Real Success

The Dark Magic of Conversion Copywriting with Joanna Wiebe

Ad Copy Wizardry with Matt Umbro