AdWords – Paid Search Magic

AdWords

Lessons in Value from Weird Al (Yes, that Weird Al)

By James Hebdon
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Category: podcast

Hi everyone, welcome to the Paid Search Magic Podcast. This week we’re talking about Weird Al Yankovic, beloved satirist and pop star. We’ll discuss some of the methods he used to promote his most recent podcast, “Mandatory Fun” – and the parallels between those methods and several important principles surfacing for Digital Marketers.

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Master of Landing Pages

By James Hebdon
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Category: podcast

Update: Nicholas has graciously offered our listeners a free, 1-on-1 landing page review – and it’s worth taking advantage of. Nicholas is our go-to resource when we need Landing Page support. We highly recommend reaching out to him if you have a similar need. [hr] Hi everyone, welcome to the Paid Search Magic Podcast.

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How we choose & work with clients (for the good of everyone)

By James Hebdon
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Category: podcast

Hi everyone, welcome to this bonus episode of the PSM podcast, 31B On episode 31, we talked about how you can choose an agency for paid search. In this episode we just wanted to flip the script, and share how we’d answer the questions we gave you, as well as let you know our own[...]

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How to choose a paid search agency (even if this really is your 1st rodeo)

By James Hebdon
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Category: podcast

Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating! Maybe you don’t know what questions to ask. And the questions asked of you are tough, too (“How many campaigns do I need? I thought you’d tell *me* that!“). And to be totally honest, at a certain point it feels like everyone’s saying[...]

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Should my Business Start Using AdWords?

By Amy Hebdon
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Category: podcast

AdWords can help your business grow fast… or it can drain your marketing budget even faster. Is now the right time for you to start running paid search? This is our longest podcast episode yet! So of course we transcribed it for you: 1. Should growing an audience be my first priority?

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