Click Fraud is a much, much bigger problem than you think

Click Fraud is a much, much bigger problem than you think.

Most people have heard of click fraud, but few people understand just how big a problem it is. If you run online advertising, the chances are you’re already a victim of click fraud.

It impacts both search and display networks – sometimes for different reasons – and the companies you’d think would be most concerned about this wide-ranging fraud are often strangely silent on the issue and muted in their responses.

Amy Hebdon March 3, 2018

How to Audit Your AdWords Conversions

Welcome to Week 2 of Audit Month!

This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions.

Having a process to audit your conversions will help you:

Review your goals so you’re set up for success
Make sure tracking is accurate so you get credit for all your efforts
Make sure conversions are measured appropriately so you can optimize with ease

Full transcript coming soon

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Amy Hebdon January 15, 2018

How to Audit Your Own AdWords Account

Welcome to Week 1 of Audit Month!

It’s 2018 folks! Time to get your AdWords accounts in shape for the new year.

Today, we’re covering the essentials of auditing your own AdWords account.

Having a process to audit your account will help you:

Make better decisions
Communicate and manage with confidence
Improve strategy and performance
Avoid and fix mistakes

James: You’re listening to the Paid Search Metric podcast, your weekly deep dive into search engine marketing, AdWords, client management, and so much more.

Amy Hebdon January 3, 2018

How to Do Location Targeting in 2018

I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?)

Okay, so maybe it’s just me.

Definitely, it’s just me.

But I want to tell you about location targeting and how to make the most of it.

Amy Hebdon December 16, 2017

How to use Auction Insights to Get Answers

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more.

This is episode number 21, and I’m your host, Amy Hebdon.

In this week’s podcast, we’re talking about Auction Insights. This is a free tool within the AdWords interface that plenty of people have never even heard of.

Amy Hebdon December 7, 2017

The Future of Digital Advertising with Matt Maroon

You’re listening to the Paid Search Magic Podcast!

Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #18, and I am your host, Amy Hebdon.

Today I’m very excited to be talking to marketing maven Matt Maroon (how’s that for alliteration?) about how he got started in his data-driven career, and where it’s taken him.

Amy Hebdon November 16, 2017

Tag: AdWords