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Home | Posts tagged: analytics

The Most Important Paid Search Change of 2017

You’re listening to the Paid Search Magic Podcast – your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more.   This is episode #23, and I’m your host Amy Hebdon. This week’s episode is an epic round-up of what 11 industry experts say are the biggest paid search changes that occurred[...]
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How to Do Location Targeting in 2018

I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?) Okay, so maybe it’s just me. Definitely, it’s just me. But I want to tell you about location targeting and how to make the most of it.
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The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 22, and I’m your host, Amy Hebdon. In this week’s episode, we’re talking about a tool both James and I could not live without – Supermetrics!
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The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.   Highlights & Takeaways: Segmentation is what allows you[...]
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Variance Testing & Conversion Rate Optimization with Emily Emmer

Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.   Highlights & Takeaways: Conversion rate optimization often goes hand-in-hand with analytics The job of a conversion rate optimization strategist is simply to make[...]
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Hey Boss, Let’s Use Supermetrics

Convincing Your Boss to Use Supermetrics At my first agency, my coworkers and I spent a crazy amount of our work week doing routine, time-consuming tasks. At least 80% of my time went to repetitive tasks like: Generating Reports Managing Budget Pacing Documents Analyzing Account Performance With a background in development, it seemed insane to[...]
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