At Paid Search Magic, we’re big fans of Supermetrics. It’s allowed us to streamline reporting across different channels so that everything – pacing, performance, spend, forecasting, etc is all in one place. As we’ve implemented Supermetrics, we’ve let go of different paid reporting and tracking solutions, saving us (and our clients) a lot of money.
You know paid search marketing can be profitable, but is it right for your business? Here are 3 questions that will help you decide if it’s the right channel for your company.
Paid search lets you put your product in front of your ideal market at the exact moment they’re looking for a solution like yours.
I was recently asked for a good, basic ELI5-style answer to the question “How does paid search marketing work?” If you’re not familiar, ELI5 (“Explain Like I’m Five”) is a popular subreddit where people request responses that are “friendly, simplified and layman-accessible explanations – not responses aimed at literal five-year-olds.”
Here’s my attempt at a clear, comprehensive answer to that question:
Paid search marketing usually refers to a pay-per-click model where advertisers pay only when people click their ad and visit their website.
A lot of people are afraid of deleting or even changing elements of their PPC campaigns for one simple reason:
They don’t want to lose their history.
It’s such a common concern that people are guided by it without even thinking about it.
In this article, we’re going to think about it.
When I meet with clients, I always like to explain that instead of focusing on secondary metrics (like impressions or clicks), it’s better to look at business goals – primary metrics such as conversions.
Problem is, most people don’t know what that means.
I’ve been speaking the language of “PPC” for a while, and even though I understand that people don’t intuitively know what CTR means, it’s easy to forget that there’s not even an established agreement on what is meant by “conversion.”
A click is always a click.
In my opinion, targeting household income in AdWords is one of the ultimate easter eggs.
It’s not hard to do, but it’s very, very hidden (under the Location targeting in Settings).
Adding household income data does not actually create new targeting in your account, it just creates a new segment you can take action on, so you’ll want to set this up as soon as possible.
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