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Bing Ads

Home | Posts tagged: Bing Ads

055: Take Over Google Ads Accounts like a Pro (And Bing Ads, too!)

  This is episode #55 and today we’re switching gears a bit to talk about the source of a lot of anxiety and confusion for paid search managers: taking over an existing paid search account. The takeover process can be intimidating, you’re usually starting a new relationship with the client, looking at brand new account[...]
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045: Path to Paid Search Evangelism with Christi Olson

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.
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Lessons in Value from Weird Al (Yes, that Weird Al)

Hi everyone, welcome to the Paid Search Magic Podcast. This week we’re talking about Weird Al Yankovic, beloved satirist and pop star. We’ll discuss some of the methods he used to promote his most recent podcast, “Mandatory Fun” – and the parallels between those methods and several important principles surfacing for Digital Marketers.
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Click Fraud is a much, much bigger problem than you think

Click Fraud is a much, much bigger problem than you think. Most people have heard of click fraud, but few people understand just how big a problem it is. If you run online advertising, the chances are you’re already a victim of click fraud. It impacts both search and display networks – sometimes for different[...]
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