keywords

047: Profitable Keyword Planning in 30 Minutes or Less – Part 2

By ads@paidsearchmagic.com
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Category: podcast

This is episode #47 – Profitable PPC Keyword Planning in 30 Minutes or Less – Part 2. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time. Link to the presentation deck: Profitable PPC Keyword Planning in 30 Minutes or Less[...]

By Amy Hebdon
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Category: Articles

I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?) Okay, so maybe it’s just me. Definitely, it’s just me. But I want to tell you about location targeting and how to make the most of it.

By Amy Hebdon
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Category: Articles

This post started out as a light round-up of some basic tools and concepts that help solve “blank page syndrome.” It has evolved into a 2600+ word guide with highly-actionable strategies, examples, and bonus tools to make ad writing almost effortless. The PPC Ad Copy ToolKit Define your Goals (KPIs and CTAs) to Achieve Real[...]

By Amy Hebdon
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Category: Articles

As search marketers, we know this to be true: dynamic keyword insertion is a sloppy, often comically-bad rookie solution. Maybe we even attempted DKI in our past, beguiled by the promise of relevant ads without the effort. But we discovered that the careful curation of a headline could not be relegated to a keyword list[...]

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047: Profitable Keyword Planning in 30 Minutes or Less – Part 2

How to Do Location Targeting in 2018

The Ultimate PPC Ad Copy ToolKit: Write Better AdWords Copy, Faster

How to Use Dynamic Keyword Insertion for Better Ads & UX