Master of Landing Pages

Update: Nicholas has graciously offered our listeners a free, 1-on-1 landing page review – and it’s worth taking advantage of. Nicholas is our go-to resource when we need Landing Page support. We highly recommend reaching out to him if you have a similar need.

[hr]

Hi everyone, welcome to the Paid Search Magic Podcast.

James Hebdon May 4, 2018

PPC, CRO & Mobile – with Bryant Garvin

Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share.

Highlights & Takeaways

True CRO is about optimizing the user experience and user interface throughout the entire process.
Sending qualified traffic isn’t enough. If the users aren’t converting, it seems like the marketing isn’t working.

Amy Hebdon September 21, 2017

The Ultimate PPC Ad Copy ToolKit: Write Better AdWords Copy, Faster

This post started out as a light round-up of some basic tools and concepts that help solve “blank page syndrome.” It has evolved into a 2600+ word guide with highly-actionable strategies, examples, and bonus tools to make ad writing almost effortless.

The PPC Ad Copy ToolKit

Define your Goals (KPIs and CTAs) to Achieve Real Success
Draw on Your Landing Pages for Features, Benefits & CTAs
Use the SERP Landscape to be More Competitive
Count your Characters for Faster Writing
Make your Keywords do Double-Duty as Headlines
Repurpose Existing Ad Messaging for Iterative Improvements
Speak Directly to Your Prospect with Stages of Awareness
Plump Up Your Ad Space with Ad Extensions

Define Your Goals to Achieve Real Success

Before you build anything, you need to know what you’re trying to build.

Amy Hebdon April 10, 2017