Marketing – Page 2 – Paid Search Magic

Tag: Marketing

Podcast 2.0 – How NOT To Launch A Marketing Podcast

In this podcast, James is interviewing Amy about the history of their podcast. They’re talking about their successes, failures, what’s to come, and why you should keep listening.

Paid Search Magic 2.0 has officially been launched!

Podcast: Play in new window | Download (Duration: 39:52 — 73.2MB) | Embed

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ads@paidsearchmagic.com September 28, 2017

Research-Driven A/B Testing with Nick Disabato

Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought process with us today.

Amy Hebdon September 8, 2017

Ad Copy Wizardry with Matt Umbro

Matt Umbro

Today we’re talking to Matt Umbro about how to write richer, specific, and more compelling text ads by using ad extensions, extended headlines, ad customizers, and dynamic ads.

Matt is the founder and moderator of PPCChat, a weekly twitter conversation on paid search related topics. He’s a Senior Account Manager and Head of the Community at Hanapin Marketing.

Amy Hebdon April 17, 2016