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Home | Posts tagged: paid search ( | Page 2)

Should my Business Start Using AdWords?

AdWords can help your business grow fast… or it can drain your marketing budget even faster. Is now the right time for you to start running paid search? This is our longest podcast episode yet! So of course we transcribed it for you: 1. Should growing an audience be my first priority?
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How to Audit Your AdWords Conversions

Welcome to Week 2 of Audit Month! This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions. Having a process to audit your conversions will help you: Review your goals so you’re set up for success Make[...]
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How to Audit Your Own AdWords Account

Welcome to Week 1 of Audit Month! It’s 2018 folks! Time to get your AdWords accounts in shape for the new year. Today, we’re covering the essentials of auditing your own AdWords account. Having a process to audit your account will help you:  Make better decisions Communicate and manage with confidence Improve strategy and performance[...]
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The Most Important Paid Search Change of 2017

You’re listening to the Paid Search Magic Podcast – your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more.   This is episode #23, and I’m your host Amy Hebdon. This week’s episode is an epic round-up of what 11 industry experts say are the biggest paid search changes that occurred[...]
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