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Home | Posts tagged: paid search ( | Page 7)

The Future of Search with Will Critchlow

On this episode of the Paid Search Magic podcast, we’re talking to Will Critchlow about some really fascinating advancements in the field of machine learning, and how paid search marketers can benefit from understanding these changes. Will is CEO of Distilled – a company he founded in 2005 with Duncan Morris.
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Paid Search Magic Manifesto

Welcome to Paid Search Magic, this is Episode 1, where I introduce you to what this podcast is all about. Takeaways & Actionable Insights Paid search is a powerful tool to drive fast results in magical, creative ways. The intention of this podcast is for you to feel inspired, confident, and motivated.
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How to Use Dynamic Keyword Insertion for Better Ads & UX

As search marketers, we know this to be true: dynamic keyword insertion is a sloppy, often comically-bad rookie solution. Maybe we even attempted DKI in our past, beguiled by the promise of relevant ads without the effort. But we discovered that the careful curation of a headline could not be relegated to a keyword list[...]
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