fbpx

SEM

Home | Posts tagged: SEM ( | Page 2)

Click Fraud is a much, much bigger problem than you think

Click Fraud is a much, much bigger problem than you think. Most people have heard of click fraud, but few people understand just how big a problem it is. If you run online advertising, the chances are you’re already a victim of click fraud. It impacts both search and display networks – sometimes for different[...]
Read More

How to Audit Your AdWords Conversions

Welcome to Week 2 of Audit Month! This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions. Having a process to audit your conversions will help you: Review your goals so you’re set up for success Make[...]
Read More

How to Audit Your Own AdWords Account

Welcome to Week 1 of Audit Month! It’s 2018 folks! Time to get your AdWords accounts in shape for the new year. Today, we’re covering the essentials of auditing your own AdWords account. Having a process to audit your account will help you:  Make better decisions Communicate and manage with confidence Improve strategy and performance[...]
Read More

The Most Important Paid Search Change of 2017

You’re listening to the Paid Search Magic Podcast – your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more.   This is episode #23, and I’m your host Amy Hebdon. This week’s episode is an epic round-up of what 11 industry experts say are the biggest paid search changes that occurred[...]
Read More

How to Do Location Targeting in 2018

I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?) Okay, so maybe it’s just me. Definitely, it’s just me. But I want to tell you about location targeting and how to make the most of it.
Read More

The Unlimited Reporting Powers of Supermetrics with Zhao Hanbo

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 22, and I’m your host, Amy Hebdon. In this week’s episode, we’re talking about a tool both James and I could not live without – Supermetrics!
Read More