In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it. Highlights & Takeaways: Segmentation is what allows you […]
In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands. What does conquesting look like today, and how has it changed over the years? What belongs on your landing page when you’re trying to […]
Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more. Highlights & Takeaways: Conversion rate optimization often goes hand-in-hand with analytics The job of a conversion rate optimization strategist is simply to make […]
In this podcast, James is interviewing Amy about the history of their podcast. They’re talking about their successes, failures, what’s to come, and why you should keep listening. Paid Search Magic 2.0 has officially been launched!
Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share. Highlights & Takeaways True CRO is about optimizing the user experience and user interface throughout the entire process. Sending qualified traffic isn’t enough. If the users aren’t converting, it seems […]
Welcome to our first mini episode! Today, I’m speaking with the one and only James Hebdon about paid search automation. James is discussing what automation actually is and why it’s beneficial for businesses.
Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought […]
Today we’re talking about Shopping Campaigns with Jordon Meyer, who is the Founder and President of PPC agency Granular. Jordon and the team at Granular have managed over $50 million in pay per click ad spend, ranging from startups to Fortune 100 companies like Best Buy, Master Lock and Summerfest. His most memorable moment in […]
This episode is called the Dark Magic of Conversion Copywriting, but it’s a bit tongue-in-cheek. I’m talking with Joanna Wiebe, who is the original conversion copywriter. She’s also the founder of Copy Hackers and Airstory. and has optimized copy for Wistia, Buffer, Crazy Egg, Neil Patel, Shopify, Rainmaker and countless others. Take-Aways and Highlights Conversion copywriting […]
Today we’re talking to Matt Umbro about how to write richer, specific, and more compelling text ads by using ad extensions, extended headlines, ad customizers, and dynamic ads. Matt is the founder and moderator of PPCChat, a weekly twitter conversation on paid search related topics. He’s a Senior Account Manager and Head of the Community […]