podcast – Paid Search Magic

064: Amy Explains Paid Search to her Dad

This is episode #64 and today we’re doing something a little different; Amy is talking to her dad about paid search. We typically like to use the podcast to share new ideas or tried-and-true strategies. But rarely do we step back and say, “what does the world of search engine marketing look like to someone who’s not doing this for a living?”

Today’s episode is a conversation between Amy and David Middleton, Amy’s dad, my father-in-law.

ads@paidsearchmagic.com April 17, 2019

061: March 2019 News Current Events & Controversy

Questions answered on this episode

When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status?
About how long does it take your quality score to change once you make edits to the ad? I made a change on Friday and Saturday, and still some of my ads are not showing “due to low ad rank”
How many Impressions with no clicks should we give a keyword before pausing or killing the keyword?

Amy Hebdon March 16, 2019

060: Keeping up with Google Grants with Eddie Laing

This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs.

Our Google Grants Expert is Eddie Laing, a digital marketing specialist at CV Outreach.

Amy Hebdon March 8, 2019

059: Conversational Marketing with Dave Gerhardt

Book
https://www.drift.com/conversational-marketing-book/

Podcast: Play in new window | Download (Duration: 43:39 — 59.9MB) | Embed

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Amy Hebdon February 27, 2019

058: How to Speak Your Client’s Love Language

Resources from this episode:

5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-defined/

Giftolology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/ref=sr_1_1

Crystal: https://app.crystalknows.com/

How to Pitch and Win Dream Clients: https://paidsearchmagic.com/dream

Podcast: Play in new window | Download (Duration: 40:11 — 55.2MB) | Embed

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Amy Hebdon February 14, 2019

056: Superpower Spotlight: Evan Sanchez – Exploring the Home Goods Vertical

This is episode #56 and we’re introducing a new format for the podcast. We’re calling it the Superpower Spotlight, and on these episodes we’ll be interviewing paid search marketers who have deep experience in a particular topic, niche, or industry. Today we’re talking about the Home Goods vertical with Evan Sanchez, who’s spent the last 10 years focused on SEM campaigns and working with national brands who localize their digital spends around their retailers.

ads@paidsearchmagic.com February 5, 2019

Category: podcast