You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.
This is episode #43. Today we’re talking to Sorcha MacKenzie about brand positioning, which is super important for paid search. Sorcha is a branding expert and copywriter for lifestyle and entertainment businesses.
You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.
Today we’re kicking off our very first Questions, Current Events and Controversy episode, which is going to be a regular feature here on the podcast.
You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.
I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.
Welcome to the Paid Search Magic Podcast – Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.
I’m your host, James Hebdon. You can find show notes and a complete transcript of this episode at paidsearchmagic.com/38.
Unless this is your first week on the internet, you’ve probably seen something about how some important thing in your life can be done in x number of minutes.
Hi everyone, welcome to the Paid Search Magic Podcast.
This week Amy and I are talking about a single metric: Impression Share. We bumped it up to the front of the queue because of how misunderstood and misused a metric it is. All-too-often it’s considered to be a Key Performance Indicator, and as a KPI it’s terrible.
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