This is episode #64 and today we’re doing something a little different; Amy is talking to her dad about paid search. We typically like to use the podcast to share new ideas or tried-and-true strategies. But rarely do we step back and say, “what does the world of search engine marketing look like to someone who’s not doing this for a living?”

Today’s episode is a conversation between Amy and David Middleton, Amy’s dad, my father-in-law. Dave’s no stranger to technology, but as a clinical psychologist, he’s not paying attention to Google algorithm updates. Tune in to hear a candid talk about how search engine marketing works, how to see banner ads you’re interested in, and why Amy’s dad doesn’t click Google Ads.