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Author: ads@paidsearchmagic.com

051: Quality Score: The Art, the Science, the Mystery

 

This is episode #51, and today we’re talking about “Quality Score”. If you’re brand new to Google Ads you may not have heard of QS, and if that’s you… welcome. In all other cases, you HAVE heard of quality score, but you might have some lingering questions.

We talk about paid search being an art and a science, and there are few areas where there’s more overlap between those two disciplines.

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050: The 50th Episode Spectacular! or “what have we learned, Charlie Brown?”

 

Welcome to the Paid Search Magic Podcast. This is episode #50, which is something of a milestone, so join James & Amy Hebdon from Paid Search Magic as they walk down memory lane with some of their favorite, most useful moments from the previous 49 podcast episodes.

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049: Machine Learning & Marketing with Matthew Kirk

Welcome to the Paid Search Magic Podcast. This is episode #49. Today we’re talking about Machine Learning in Marketing with Matthew Kirk, a specialist in applying AI & Machine Learning in practical business settings.

About Matthttps://www.matthewkirk.com/about

Linkedinhttps://www.linkedin.com/in/matthewjkirk

Free machine learning email coursehttps://www.yourchiefscientist.com

What he does: Matthew helps software companies use data science to bring in more customers or secure more funding.

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047: Profitable Keyword Planning in 30 Minutes or Less – Part 2

This is episode #47 – Profitable PPC Keyword Planning in 30 Minutes or Less – Part 2. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time.

Link to the presentation deck:

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046: Profitable Keyword Planning in 30 Minutes or Less – Part 1

This is episode #46. Profitable PPC Keyword Planning in 30 Minutes or Less. We’re going to review what you need to know about keyword research to be faster, more efficient, and drive better results in less time. Part 1

Link to the presentation deck:

 

 

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045: Path to Paid Search Evangelism with Christi Olson

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.

I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.

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