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Author: ads@paidsearchmagic.com

044: September Questions, Current Events & Controversies

James: You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.

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Building a Premium Brand the Right Way with Sorcha MacKenzie

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.

This is episode #43. Today we’re talking to Sorcha MacKenzie about brand positioning, which is super important for paid search. Sorcha is a branding expert and copywriter for lifestyle and entertainment businesses.

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Questions, Current Events and Controversy

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.

Today we’re kicking off our very first Questions, Current Events and Controversy episode, which is going to be a regular feature here on the podcast.

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How to Set Win-Win Paid Searching Pricing

 

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.

I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.

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Match Type Questions You Didn’t Know You Had

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more.

I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.

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Branding Part 2: Brand Bidding & Practical Trademark Defense

In today’s Mini-Episode, Amy & James are talking all things brand bidding and trademark usage in paid ads.

  • Why do businesses choose to target their own brand?
  • When does it make sense to do this?
  • Are you allowed to use trademarks in paid ads?
  • What happens when someone else uses a trademarked term?
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