You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. This is episode #43. Today we’re talking to Sorcha MacKenzie about brand positioning, which is super important for paid search. Sorcha is a branding expert and copywriter for lifestyle and[...]

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. Today we’re kicking off our very first Questions, Current Events and Controversy episode, which is going to be a regular feature here on the podcast.

  You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.