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Building a Premium Brand the Right Way with Sorcha MacKenzie

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. This is episode #43. Today we’re talking to Sorcha MacKenzie about brand positioning, which is super important for paid search. Sorcha is a branding expert and copywriter for lifestyle and[...]
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Questions, Current Events and Controversy

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. Today we’re kicking off our very first Questions, Current Events and Controversy episode, which is going to be a regular feature here on the podcast.
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How to Set Win-Win Paid Searching Pricing

  You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.
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Match Type Questions You Didn’t Know You Had

You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.
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The Myth of the 20 Minute Workweek

Welcome to the Paid Search Magic Podcast – Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. I’m your host, James Hebdon. You can find show notes and a complete transcript of this episode at paidsearchmagic.com/38. Unless this is your first week on the internet, you’ve probably seen something[...]
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