Blindsided by Black Friday

In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday.

They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity.

Even if your business isn’t brick and mortar, there are still plenty of opportunities for you to capitalize on the shopping frenzy.

Amy Hebdon November 9, 2017

From Paid Search to Paid Social with Melissa Farage

In today’s episode, Amy is chatting with Melissa Farage. Melissa started her own marketing agency just one year ago, but hit the ground running with former clients hiring her immediately. She’s discussing her history in paid search, and how and why she’s made the addition of paid social to her list of specialties.

Amy Hebdon November 2, 2017

Branding Part 2: Brand Bidding & Practical Trademark Defense

In today’s Mini-Episode, Amy & James are talking all things brand bidding and trademark usage in paid ads.

Why do businesses choose to target their own brand?
When does it make sense to do this?
Are you allowed to use trademarks in paid ads?
What happens when someone else uses a trademarked term?

ads@paidsearchmagic.com October 26, 2017

Aggressive AdWords Ads & The New World of Conquesting

In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands.

What does conquesting look like today, and how has it changed over the years?

What belongs on your landing page when you’re trying to compare your brand to another?

ads@paidsearchmagic.com October 12, 2017

Intro to Paid Search Automation with James Hebdon

Welcome to our first mini episode! Today, I’m speaking with the one and only James Hebdon about paid search automation. James is discussing what automation actually is and why it’s beneficial for businesses.

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Amy Hebdon September 14, 2017

Research-Driven A/B Testing with Nick Disabato

Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought process with us today.

Amy Hebdon September 8, 2017

Tag: AdWords