Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating!
Maybe you don’t know what questions to ask. And the questions asked of you are tough, too (“How many campaigns do I need? I thought you’d tell *me* that!“).
And to be totally honest, at a certain point it feels like everyone’s saying the same thing.
This is our longest podcast episode yet! So of course we transcribed it for you:
Most people have heard of click fraud, but few people understand just how big a problem it is. If you run online advertising, the chances are you’re already a victim of click fraud.
It impacts both search and display networks – sometimes for different reasons – and the companies you’d think would be most concerned about this wide-ranging fraud are often strangely silent on the issue and muted in their responses.
It’s 2018 folks! Time to get your AdWords accounts in shape for the new year.
Today, we’re covering the essentials of auditing your own AdWords account.
Having a process to audit your account will help you:
James: You’re listening to the Paid Search Metric podcast, your weekly deep dive into search engine marketing, AdWords, client management, and so much more.
I’m sitting here thinking about location targeting, and I’m getting nostalgic. (As one tends to do when one thinks about location targeting, am I right?)
Okay, so maybe it’s just me.
Definitely, it’s just me.
But I want to tell you about location targeting and how to make the most of it.
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