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Tag: Google

Discover the Magic of Shopping Campaigns with Jordon Meyer

with Jordon Meyer

Today we’re talking about Shopping Campaigns with Jordon Meyer, who is the Founder and President  of PPC agency Granular. Jordon and the team at Granular have managed over $50 million in pay per click ad spend, ranging from startups to Fortune 100 companies like Best Buy, Master Lock and Summerfest. His most memorable moment in PPC is spending over $300,000 in a single day, during Cyber Monday at Best Buy.

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Amy Hebdon May 12, 2016

Ad Copy Wizardry with Matt Umbro

Matt Umbro

Today we’re talking to Matt Umbro about how to write richer, specific, and more compelling text ads by using ad extensions, extended headlines, ad customizers, and dynamic ads.

Matt is the founder and moderator of PPCChat, a weekly twitter conversation on paid search related topics. He’s a Senior Account Manager and Head of the Community at Hanapin Marketing.

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Amy Hebdon April 17, 2016

The Future of Search with Will Critchlow

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On this episode of the Paid Search Magic podcast, we’re talking to Will Critchlow about some really fascinating advancements in the field of machine learning, and how paid search marketers can benefit from understanding these changes.

Will is CEO of Distilled – a company he founded in 2005 with Duncan Morris.

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Amy Hebdon April 11, 2016

The Magic of Client Management with Kirk Williams

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Kirk Williams is owner & minion of ZATO, his PPC agency and has been in Paid Search since 2010. In 2015, Kirk was named one of the Top 5 Rising Stars of PPC by PPC Hero and one of the 30 Best PPC Experts to Follow by White Shark Media. He has written for Moz, PPC Hero, Search Engine Land, and the Bing Ads blog, and has spoken at SMX, Hero Conf, and State of Search.

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Amy Hebdon April 5, 2016

How to Use Dynamic Keyword Insertion for Better Ads & UX

As search marketers, we know this to be true: dynamic keyword insertion is a sloppy, often comically-bad rookie solution.

Maybe we even attempted DKI in our past, beguiled by the promise of relevant ads without the effort. But we discovered that the careful curation of a headline could not be relegated to a keyword list and a set of curly brackets.

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Amy Hebdon August 14, 2015

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