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Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought process with us today.
At my first agency, my coworkers and I spent a crazy amount of our work week doing routine, time-consuming tasks. At least 80% of my time went to repetitive tasks like:
With a background in development, it seemed insane to me that these sorts of things weren’t automated.
At Paid Search Magic, we’re big fans of Supermetrics. It’s allowed us to streamline reporting across different channels so that everything – pacing, performance, spend, forecasting, etc is all in one place. As we’ve implemented Supermetrics, we’ve let go of different paid reporting and tracking solutions, saving us (and our clients) a lot of money.
You know paid search marketing can be profitable, but is it right for your business? Here are 3 questions that will help you decide if it’s the right channel for your company.
Paid search lets you put your product in front of your ideal market at the exact moment they’re looking for a solution like yours.
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