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Aggressive AdWords Ads & The New World of Conquesting

  In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands. What does conquesting look like today, and how has it changed over the years? What belongs on your landing page when you’re trying to[...]
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Intro to Paid Search Automation with James Hebdon

  Welcome to our first mini episode! Today, I’m speaking with the one and only James Hebdon about paid search automation. James is discussing what automation actually is and why it’s beneficial for businesses.   http://traffic.libsyn.com/paidsearchmagic/Paid_Search_Magic_Mini_Episode_01_-_Automation.mp3Podcast: Play in new window | Download (Duration: 22:30 — 41.2MB) | EmbedSubscribe: RSS
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Research-Driven A/B Testing with Nick Disabato

  Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought[...]
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Hey Boss, Let’s Use Supermetrics

Convincing Your Boss to Use Supermetrics At my first agency, my coworkers and I spent a crazy amount of our work week doing routine, time-consuming tasks. At least 80% of my time went to repetitive tasks like: Generating Reports Managing Budget Pacing Documents Analyzing Account Performance With a background in development, it seemed insane to[...]
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The Power of Supermetrics

At Paid Search Magic, we’re big fans of Supermetrics. It’s allowed us to streamline reporting across different channels so that everything – pacing, performance, spend, forecasting, etc is all in one place. As we’ve implemented Supermetrics, we’ve let go of different paid reporting and tracking solutions, saving us (and our clients) a lot of money.
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