Hi everyone, welcome to this bonus episode of the PSM podcast, 31B
On episode 31, we talked about how you can choose an agency for paid search. In this episode we just wanted to flip the script, and share how we’d answer the questions we gave you, as well as let you know our own checklist we use to consider whether we’d be a good fit for potential clients.
Finding the right Paid Search manager (agency, freelancer, etc) can be intimidating!
Maybe you don’t know what questions to ask. And the questions asked of you are tough, too (“How many campaigns do I need? I thought you’d tell *me* that!“).
And to be totally honest, at a certain point it feels like everyone’s saying the same thing.
This is our longest podcast episode yet! So of course we transcribed it for you:
This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions.
Having a process to audit your conversions will help you:
Review your goals so you’re set up for success
Make sure tracking is accurate so you get credit for all your efforts
Make sure conversions are measured appropriately so you can optimize with ease
Full transcript coming soon
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It’s 2018 folks! Time to get your AdWords accounts in shape for the new year.
Today, we’re covering the essentials of auditing your own AdWords account.
Having a process to audit your account will help you:
James: You’re listening to the Paid Search Metric podcast, your weekly deep dive into search engine marketing, AdWords, client management, and so much more.
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