Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought process with us today.
At my first agency, my coworkers and I spent a crazy amount of our work week doing routine, time-consuming tasks. At least 80% of my time went to repetitive tasks like:
With a background in development, it seemed insane to me that these sorts of things weren’t automated.
At Paid Search Magic, we’re big fans of Supermetrics. It’s allowed us to streamline reporting across different channels so that everything – pacing, performance, spend, forecasting, etc is all in one place. As we’ve implemented Supermetrics, we’ve let go of different paid reporting and tracking solutions, saving us (and our clients) a lot of money.
You know paid search marketing can be profitable, but is it right for your business? Here are 3 questions that will help you decide if it’s the right channel for your company.
Paid search lets you put your product in front of your ideal market at the exact moment they’re looking for a solution like yours.
This post started out as a light round-up of some basic tools and concepts that help solve “blank page syndrome.” It has evolved into a 2600+ word guide with highly-actionable strategies, examples, and bonus tools to make ad writing almost effortless.
Before you build anything, you need to know what you’re trying to build.
I was recently asked for a good, basic ELI5-style answer to the question “How does paid search marketing work?” If you’re not familiar, ELI5 (“Explain Like I’m Five”) is a popular subreddit where people request responses that are “friendly, simplified and layman-accessible explanations – not responses aimed at literal five-year-olds.”
Here’s my attempt at a clear, comprehensive answer to that question:
Paid search marketing usually refers to a pay-per-click model where advertisers pay only when people click their ad and visit their website.
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