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Home | Posts tagged: paid search ( | Page 4)

The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.   Highlights & Takeaways: Segmentation is what allows you[...]
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Aggressive AdWords Ads & The New World of Conquesting

  In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands. What does conquesting look like today, and how has it changed over the years? What belongs on your landing page when you’re trying to[...]
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Variance Testing & Conversion Rate Optimization with Emily Emmer

Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.   Highlights & Takeaways: Conversion rate optimization often goes hand-in-hand with analytics The job of a conversion rate optimization strategist is simply to make[...]
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Podcast 2.0 – How NOT To Launch A Marketing Podcast

  In this podcast, James is interviewing Amy about the history of their podcast. They’re talking about their successes, failures, what’s to come, and why you should keep listening. Paid Search Magic 2.0 has officially been launched!   http://traffic.libsyn.com/paidsearchmagic/Bryant_Garvin_-_Final_Mix.mp3Podcast: Play in new window | Download (Duration: 39:52 — 73.2MB) | EmbedSubscribe: RSS
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PPC, CRO & Mobile – with Bryant Garvin

Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share. Highlights & Takeaways True CRO is about optimizing the user experience and user interface throughout the entire process. Sending qualified traffic isn’t enough. If the users aren’t converting, it seems[...]
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Intro to Paid Search Automation with James Hebdon

  Welcome to our first mini episode! Today, I’m speaking with the one and only James Hebdon about paid search automation. James is discussing what automation actually is and why it’s beneficial for businesses.   http://traffic.libsyn.com/paidsearchmagic/Paid_Search_Magic_Mini_Episode_01_-_Automation.mp3Podcast: Play in new window | Download (Duration: 22:30 — 41.2MB) | EmbedSubscribe: RSS
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