How to use Auction Insights to Get Answers

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more.

This is episode number 21, and I’m your host, Amy Hebdon.

In this week’s podcast, we’re talking about Auction Insights. This is a free tool within the AdWords interface that plenty of people have never even heard of.

Amy Hebdon December 7, 2017

Are you missing out on the YouTube Ads Gold Rush?

The time has never been better to run video ads.

You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #20, and I am your host, Amy Hebdon.

On today’s episode, we’re going to talk about how to take advantage of this incredible way to reach your audience.

Amy Hebdon November 30, 2017

Things You’ve Heard About Gmail Ads That Are 100% Wrong

You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #19, and I am your host, Amy Hebdon.

Today James and I are talking about Gmail Ads. There is an obscene amount of incorrect information floating around in the news, and even amongst other marketers out there.

Amy Hebdon November 23, 2017

The Future of Digital Advertising with Matt Maroon

You’re listening to the Paid Search Magic Podcast!

Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #18, and I am your host, Amy Hebdon.

Today I’m very excited to be talking to marketing maven Matt Maroon (how’s that for alliteration?) about how he got started in his data-driven career, and where it’s taken him.

Amy Hebdon November 16, 2017

Blindsided by Black Friday

In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday.

They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity.

Even if your business isn’t brick and mortar, there are still plenty of opportunities for you to capitalize on the shopping frenzy.

Amy Hebdon November 9, 2017

Branding Part 2: Brand Bidding & Practical Trademark Defense

In today’s Mini-Episode, Amy & James are talking all things brand bidding and trademark usage in paid ads.

Why do businesses choose to target their own brand?
When does it make sense to do this?
Are you allowed to use trademarks in paid ads?
What happens when someone else uses a trademarked term?

ads@paidsearchmagic.com October 26, 2017

Tag: PPC

How to use Auction Insights to Get Answers

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more.

This is episode number 21, and I’m your host, Amy Hebdon.

Are you missing out on the YouTube Ads Gold Rush?

The time has never been better to run video ads.

This is episode #20, and I am your host, Amy Hebdon.

On today’s episode, we’re going to talk about how to take advantage of this incredible way to reach your audience.

Things You’ve Heard About Gmail Ads That Are 100% Wrong

You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #19, and I am your host, Amy Hebdon.

The Future of Digital Advertising with Matt Maroon

You’re listening to the Paid Search Magic Podcast!

Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #18, and I am your host, Amy Hebdon.

Blindsided by Black Friday

In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday.

They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity.

Even if your business isn’t brick and mortar, there are still plenty of opportunities for you to capitalize on the shopping frenzy.

Branding Part 2: Brand Bidding & Practical Trademark Defense

In today’s Mini-Episode, Amy & James are talking all things brand bidding and trademark usage in paid ads.