How to Audit Your AdWords Conversions
Welcome to Week 2 of Audit Month!
This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions.
Having a process to audit your conversions will help you:
Review your goals so you’re set up for success
Make sure tracking is accurate so you get credit for all your efforts
Make sure conversions are measured appropriately so you can optimize with ease
Welcome to Audit Month!
We are pumped to put out a FREE podcast series for 5-weeks that will cover all things AUDITING.
This includes:
- Campaign Structure and Settings
- Ad Groups, Keywords & Search Terms
- Ads, Ad Extensions & Landing Pages
So if auditing matters to you, join here to get access to the goodies and worksheets you'll need to take action on everything you learn.
Full transcript coming soon
Podcast: Play in new window | Download (Duration: 46:12 — 63.4MB) | Embed
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