044: September Questions, Current Events & Controversies

James: You’re listening to the Paid Search Magic Podcast. It’s your weekly deep dive into Search Engine Marketing, Google Ads, client management, and so much more. I’m James Hebdon and I’m joined by my co-host and wife, Amy Hebdon. Together we run Paid Search Magic, a boutique paid media agency that specializes in Google Ads.

Amy: This is episode #44, and it’s the first Thursday of the month, which means we’ll answer questions from our listeners and go over recent news, trends and controversy. Now, there’s been quite a lot of controversy in the news lately. And it’s been heavy, and triggering. To the women and everyone who’s hurting, our hearts are with yours. And if you can survive the madness and chaos that’s raging all around you, and use the energy you have left to listen to a podcast to improve your paid search skills, our hats are off to you, and we’re glad you’re here.

Thanks so much for listening to the Paid Search Magic Podcast. You can learn more at paidsearchmagic.com/44.

Amy: If you find the podcast helpful, please let us know by leaving a review on iTunes or your podcast app of choice, and tell your friends and coworkers. The more we can grow the show, the more we can give you value, which is the goal of the podcast.

James: If you have any questions or want to tell Amy how amazing she is, you can reach us both at podcast@paidsearchmagic.com.

Thanks again for listening.. Until next week…..

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Show Notes:

Improving Ad Rank to show more relevant ad extensions and formats
https://adwords.googleblog.com/2013/10/improving-ad-rank.html

About ad position & ad rank
https://support.google.com/google-ads/answer/1722122?rd=2

Google sells advertising to fraudsters despite pledge to crack down
https://www.thetimes.co.uk/article/google-sells-ads-to-fraudsters-despite-pledge-to-crack-down-x295802b7

Google Ad Chief Ramaswamy Exits; Search, AI Veteran Replaces Him
https://www.bloomberg.com/news/articles/2018-10-01/google-ad-chief-ramaswamy-exits-search-ai-veteran-replaces-him

Targeting Methods
https://support.google.com/google-ads/answer/1704368?hl=en

Google Ads Best Practices
https://support.google.com/google-ads/answer/6154846

Alphabet Soars to Record After Earnings Wallop Expectations
https://www.bloomberg.com/news/articles/2018-07-24/alphabet-results-support-company-confidence-in-face-of-eu-curbs

Parallel Tracking – what it is, what to know
https://support.google.com/google-ads/answer/7544674?hl=en