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Author: Amy Hebdon

Home | Articles posted by Amy Hebdon ( | Page 2)

058: How to Speak Your Client’s Love Language

Resources from this episode: 5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-defined/ Giftolology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/ref=sr_1_1 Crystal: https://app.crystalknows.com/ How to Pitch and Win Dream Clients: https://paidsearchmagic.com/dream   http://traffic.libsyn.com/paidsearchmagic/PSMP_-_58_-_Client_Love_Languages_-_FINAL.mp3Podcast: Play in new window | Download (Duration: 40:11 — 55.2MB) | EmbedSubscribe:[...]
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052 January 2019 News Current Events & Controversy

Resources: Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197 YouTube ad pods: https://www.blog.google/products/ads/how-evolving-user-patterns-drive-new-ad-experiences-youtube/ Video ad sequencing: https://support.google.com/google-ads/answer/9161595?hl=en Introducing four new search ad position metrics: https://support.google.com/google-ads/answer/9140484 Introducing pay for conversions in Display campaigns: https://support.google.com/google-ads/answer/9208548 http://traffic.libsyn.com/paidsearchmagic/PSMP_-_52_-_FINAL.mp3Podcast: Play in new window | Download (Duration: 35:10 — 48.3MB) | EmbedSubscribe: RSS
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048: Questions, Current Events & Controversies – Bing’s Killing it, Google’s Killing Budgets & Your Questions

Join our Facebook Group “Google Ads for Savvy Digital Marketers” We’ve got a lot of great updates in store to help you with account and client management, including videos and screen shares that we can’t do on the podcast. https://www.facebook.com/groups/googleadsdigitalmarketers/ Google Ads News New device type: TV Screens: https://support.google.com/google-ads/answer/9163453 Improved attribtuion for YouTube for Action Ads: https://support.google.com/google-ads/answer/9149284[...]
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Should my Business Start Using AdWords?

AdWords can help your business grow fast… or it can drain your marketing budget even faster. Is now the right time for you to start running paid search? This is our longest podcast episode yet! So of course we transcribed it for you: 1. Should growing an audience be my first priority?
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Click Fraud is a much, much bigger problem than you think

Click Fraud is a much, much bigger problem than you think. Most people have heard of click fraud, but few people understand just how big a problem it is. If you run online advertising, the chances are you’re already a victim of click fraud. It impacts both search and display networks – sometimes for different[...]
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