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Author: Amy Hebdon

Blindsided by Black Friday

 

In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday.

They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity.
Even if your business isn’t brick and mortar, there are still plenty of opportunities for you to capitalize on the shopping frenzy.
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Amy Hebdon November 9, 2017

From Paid Search to Paid Social with Melissa Farage

 

In today’s episode, Amy is chatting with Melissa Farage. Melissa started her own marketing agency just one year ago, but hit the ground running with former clients hiring her immediately. She’s discussing her history in paid search, and how and why she’s made the addition of paid social to her list of specialties.

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Amy Hebdon November 2, 2017

The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.

 

Highlights & Takeaways:

  • Segmentation is what allows you to understand the “why” behind what you’re seeing in your baseline metrics
  • Segmentation can seem like an overwhelming concept, but it’s really just about putting your data into groups where there is something measurable or actionable
  • There are countless ways to segment your data, which will allow you to monitor behaviors, performance, and other variants
  • Segmentation is what allows you to truly understand your accounts and accumulate actionable data, which you can use to optimize, tweak, and grow your paid search accounts
  • If you’re still utterly confused after listening to this episode, don’t hesitate to contact Amy for some 1:1 PPC coaching.
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Amy Hebdon October 19, 2017

Variance Testing & Conversion Rate Optimization with Emily Emmer

Today, Amy is challenging Emily Emmer to break down some preconceived notions around conversion rate optimization. Emily is talking about achieving organizational goals, understanding and using your data, and much more.

 

Highlights & Takeaways:

  • Conversion rate optimization often goes hand-in-hand with analytics
  • The job of a conversion rate optimization strategist is simply to make a website work really well for the end users
  • In order to act on the data you collect, you must be able to understand and interpret the analytics
  • It’s crucial to understand the mindset of the visitor plus the organizational objectives and goals, and align those into a conversion strategy that can be tested
  • Move users forward with micro conversions and get them saying yes
  • Sending more traffic is not the solution if your users are unprepared or under-prepared to make a conversion when they arrive; increased numbers won’t solve your conversion issue

 

 

Show Notes:

Amy: Today we’ve got Emily Emmer on the show.

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Amy Hebdon October 5, 2017

PPC, CRO & Mobile – with Bryant Garvin

Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share.

Highlights & Takeaways

  • True CRO is about optimizing the user experience and user interface throughout the entire process.
  • Sending qualified traffic isn’t enough. If the users aren’t converting, it seems like the marketing isn’t working.
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Amy Hebdon September 21, 2017

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