Amy Hebdon
February 8, 2018
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It’s time to review Settings and Targeting, and good thing because all eyes are on these areas of an AdWords account!
We’ve gone from big concepts (like goal setting and business growth) to the tactical issues of targeting and settings in just a few weeks, and today we’ll be unraveling bid adjustments, audience targeting, ad scheduling and more.
Structure and relevancy are the unsung heroes of Paid Search management.
It’s not exciting or glamorous… until you 10x account performance and have the best month, quarter, and year ever… and then beat it the next year… just because you know how to structure an account.
This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions.
Having a process to audit your conversions will help you:
Review your goals so you’re set up for success
Make sure tracking is accurate so you get credit for all your efforts
Make sure conversions are measured appropriately so you can optimize with ease
Full transcript coming soon
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It’s 2018 folks! Time to get your AdWords accounts in shape for the new year.
Today, we’re covering the essentials of auditing your own AdWords account.
Having a process to audit your account will help you:
James: You’re listening to the Paid Search Metric podcast, your weekly deep dive into search engine marketing, AdWords, client management, and so much more.
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