059: Conversational Marketing with Dave Gerhardt

Book
https://www.drift.com/conversational-marketing-book/

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Amy Hebdon February 27, 2019

058: How to Speak Your Client’s Love Language

Resources from this episode:

5 Love Languages defined: https://www.5lovelanguages.com/2018/06/the-five-love-languages-defined/

Giftolology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention by John Ruhlin: https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention-ebook/dp/B01FT16BPM/ref=sr_1_1

Crystal: https://app.crystalknows.com/

How to Pitch and Win Dream Clients: https://paidsearchmagic.com/dream

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Amy Hebdon February 14, 2019

052 January 2019 News Current Events & Controversy

Resources:

Google Ads add-on in Google Sheets updates: https://support.google.com/google-ads/answer/9158197
YouTube ad pods: https://www.blog.google/products/ads/how-evolving-user-patterns-drive-new-ad-experiences-youtube/
Video ad sequencing: https://support.google.com/google-ads/answer/9161595?hl=en
Introducing four new search ad position metrics: https://support.google.com/google-ads/answer/9140484
Introducing pay for conversions in Display campaigns: https://support.google.com/google-ads/answer/9208548

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Amy Hebdon January 7, 2019

048: Questions, Current Events & Controversies – Bing’s Killing it, Google’s Killing Budgets & Your Questions

Join our Facebook Group “Google Ads for Savvy Digital Marketers”

We’ve got a lot of great updates in store to help you with account and client management, including videos and screen shares that we can’t do on the podcast.

https://www.facebook.com/groups/googleadsdigitalmarketers/

Google Ads News

New device type: TV Screens: https://support.google.com/google-ads/answer/9163453
Improved attribtuion for YouTube for Action Ads: https://support.google.com/google-ads/answer/9149284
Target CPA bidding for Video Ads: https://support.google.com/google-ads/answer/6316575?hl=en
Customer Match policy update: https://support.google.com/adspolicy/answer/9158709

Bing Ads

Enhanced CPC changes: https://help.bingads.microsoft.com/#apex/3/en/56786/1/en-US/#ext:campaigns_load
LinkedIn targeting options: https://advertise.bingads.microsoft.com/en-us/blog/post/october-2018/a-smarter-way-to-target-your-audience-with-bing-ads-and-linkedin#optmz-modal-container
Bing Ads Editor now supports in-market audiences: https://searchengineland.com/bing-ads-editor-now-supports-in-market-audiences-306363

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Amy Hebdon November 3, 2018

Should my Business Start Using AdWords?

AdWords can help your business grow fast… or it can drain your marketing budget even faster. Is now the right time for you to start running paid search?

This is our longest podcast episode yet! So of course we transcribed it for you:

1. Should growing an audience be my first priority?

Amy Hebdon March 19, 2018