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Author: Amy Hebdon

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How to Audit Your AdWords Targeting

Welcome to Week 4 of Audit Month! It’s time to review Settings and Targeting, and good thing because all eyes are on these areas of an AdWords account! We’ve gone from big concepts (like goal setting and business growth) to the tactical issues of targeting and settings in just a few weeks, and today we’ll[...]
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How to Audit your AdWords Account Structure

Welcome to Week 3 of Audit Month! Structure and relevancy are the unsung heroes of Paid Search management. It’s not exciting or glamorous… until you 10x account performance and have the best month, quarter, and year ever… and then beat it the next year… just because you know how to structure an account.
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How to Audit Your AdWords Conversions

Welcome to Week 2 of Audit Month! This week, we’re rolling up our sleeves and taking a deep dive into the most important (and arguably most confusing) part of paid search marketing: Goals and Conversions. Having a process to audit your conversions will help you: Review your goals so you’re set up for success Make[...]
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How to Audit Your Own AdWords Account

Welcome to Week 1 of Audit Month! It’s 2018 folks! Time to get your AdWords accounts in shape for the new year. Today, we’re covering the essentials of auditing your own AdWords account. Having a process to audit your account will help you:  Make better decisions Communicate and manage with confidence Improve strategy and performance[...]
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The Most Important Paid Search Change of 2017

You’re listening to the Paid Search Magic Podcast – your weekly deep-dive into Search Engine Marketing, AdWords, client management, and so much more.   This is episode #23, and I’m your host Amy Hebdon. This week’s episode is an epic round-up of what 11 industry experts say are the biggest paid search changes that occurred[...]
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