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Author: Amy Hebdon

Home | Articles posted by Amy Hebdon ( | Page 6)

Research-Driven A/B Testing with Nick Disabato

  Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought[...]
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The Power of Supermetrics

At Paid Search Magic, we’re big fans of Supermetrics. It’s allowed us to streamline reporting across different channels so that everything – pacing, performance, spend, forecasting, etc is all in one place. As we’ve implemented Supermetrics, we’ve let go of different paid reporting and tracking solutions, saving us (and our clients) a lot of money.
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ELI5: How does Paid Search Marketing work?

  I was recently asked for a good, basic ELI5-style answer to the question “How does paid search marketing work?” If you’re not familiar, ELI5 (“Explain Like I’m Five”) is a popular subreddit where people request responses that are “friendly, simplified and layman-accessible explanations – not responses aimed at literal five-year-olds.”  Here’s my attempt at a[...]
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