Today we’re talking to Matt Umbro about how to write richer, specific, and more compelling text ads by using ad extensions, extended headlines, ad customizers, and dynamic ads.
Matt is the founder and moderator of PPCChat, a weekly twitter conversation on paid search related topics. He’s a Senior Account Manager and Head of the Community at Hanapin Marketing.
On this episode of the Paid Search Magic podcast, we’re talking to Will Critchlow about some really fascinating advancements in the field of machine learning, and how paid search marketers can benefit from understanding these changes.
Will is CEO of Distilled – a company he founded in 2005 with Duncan Morris.
Kirk Williams is owner & minion of ZATO, his PPC agency and has been in Paid Search since 2010. In 2015, Kirk was named one of the Top 5 Rising Stars of PPC by PPC Hero and one of the 30 Best PPC Experts to Follow by White Shark Media. He has written for Moz, PPC Hero, Search Engine Land, and the Bing Ads blog, and has spoken at SMX, Hero Conf, and State of Search.
Today we’re talking with Johnathan Dane about creating magic PPC content. Johnathan has some great strategies for how he creates content that’s engaging and sharable, how he promotes that content to get in front of hist target audience, and how it helps grow his business. Find out how you can do the same.
Welcome to Paid Search Magic, this is Episode 1, where I introduce you to what this podcast is all about.
As search marketers, we know this to be true: dynamic keyword insertion is a sloppy, often comically-bad rookie solution.
Maybe we even attempted DKI in our past, beguiled by the promise of relevant ads without the effort. But we discovered that the careful curation of a headline could not be relegated to a keyword list and a set of curly brackets.
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