Podcast 2.0 – How NOT To Launch A Marketing Podcast

In this podcast, James is interviewing Amy about the history of their podcast. They’re talking about their successes, failures, what’s to come, and why you should keep listening.

Paid Search Magic 2.0 has officially been launched!

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ads@paidsearchmagic.com September 28, 2017

PPC, CRO & Mobile – with Bryant Garvin

Today, we’re talking with Bryant Garvin about all things CRO. With over a decade worth of experience, he’s got a ton of insight to share.

Highlights & Takeaways

True CRO is about optimizing the user experience and user interface throughout the entire process.
Sending qualified traffic isn’t enough. If the users aren’t converting, it seems like the marketing isn’t working.

Amy Hebdon September 21, 2017

Intro to Paid Search Automation with James Hebdon

Welcome to our first mini episode! Today, I’m speaking with the one and only James Hebdon about paid search automation. James is discussing what automation actually is and why it’s beneficial for businesses.

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Amy Hebdon September 14, 2017

Research-Driven A/B Testing with Nick Disabato

Today Amy is talking with Nick Disabato about research-driven A/B testing for PPC marketers. Nick runs a CRO agency that specializes in A/B testing for growing businesses, and he’s authored a book about interaction design. He’s got a unique approach and ability to solve expensive problems businesses are facing, and he’ll share his thought process with us today.

Amy Hebdon September 8, 2017

3 Questions to ask before investing in Paid Search Marketing

You know paid search marketing can be profitable, but is it right for your business? Here are 3 questions that will help you decide if it’s the right channel for your company.

How will paid traffic help you grow your business (not just your site visits)?

Paid search lets you put your product in front of your ideal market at the exact moment they’re looking for a solution like yours.

Amy Hebdon May 7, 2017

The Ultimate PPC Ad Copy ToolKit: Write Better AdWords Copy, Faster

This post started out as a light round-up of some basic tools and concepts that help solve “blank page syndrome.” It has evolved into a 2600+ word guide with highly-actionable strategies, examples, and bonus tools to make ad writing almost effortless.

The PPC Ad Copy ToolKit

Define your Goals (KPIs and CTAs) to Achieve Real Success
Draw on Your Landing Pages for Features, Benefits & CTAs
Use the SERP Landscape to be More Competitive
Count your Characters for Faster Writing
Make your Keywords do Double-Duty as Headlines
Repurpose Existing Ad Messaging for Iterative Improvements
Speak Directly to Your Prospect with Stages of Awareness
Plump Up Your Ad Space with Ad Extensions

Define Your Goals to Achieve Real Success

Before you build anything, you need to know what you’re trying to build.

Amy Hebdon April 10, 2017

Tag: digital marketing