Are you missing out on the YouTube Ads Gold Rush?

The time has never been better to run video ads.

You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #20, and I am your host, Amy Hebdon.

On today’s episode, we’re going to talk about how to take advantage of this incredible way to reach your audience.

Amy Hebdon November 30, 2017

Things You’ve Heard About Gmail Ads That Are 100% Wrong

You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #19, and I am your host, Amy Hebdon.

Today James and I are talking about Gmail Ads. There is an obscene amount of incorrect information floating around in the news, and even amongst other marketers out there.

Amy Hebdon November 23, 2017

The Future of Digital Advertising with Matt Maroon

You’re listening to the Paid Search Magic Podcast!

Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #18, and I am your host, Amy Hebdon.

Today I’m very excited to be talking to marketing maven Matt Maroon (how’s that for alliteration?) about how he got started in his data-driven career, and where it’s taken him.

Amy Hebdon November 16, 2017

Blindsided by Black Friday

In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday.

They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity.

Even if your business isn’t brick and mortar, there are still plenty of opportunities for you to capitalize on the shopping frenzy.

Amy Hebdon November 9, 2017

From Paid Search to Paid Social with Melissa Farage

In today’s episode, Amy is chatting with Melissa Farage. Melissa started her own marketing agency just one year ago, but hit the ground running with former clients hiring her immediately. She’s discussing her history in paid search, and how and why she’s made the addition of paid social to her list of specialties.

Amy Hebdon November 2, 2017

Aggressive AdWords Ads & The New World of Conquesting

In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands.

What does conquesting look like today, and how has it changed over the years?

What belongs on your landing page when you’re trying to compare your brand to another?

ads@paidsearchmagic.com October 12, 2017

Tag: digital marketing

Are you missing out on the YouTube Ads Gold Rush?

The time has never been better to run video ads.

This is episode #20, and I am your host, Amy Hebdon.

On today’s episode, we’re going to talk about how to take advantage of this incredible way to reach your audience.

Things You’ve Heard About Gmail Ads That Are 100% Wrong

You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #19, and I am your host, Amy Hebdon.

The Future of Digital Advertising with Matt Maroon

You’re listening to the Paid Search Magic Podcast!

Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more.

This is episode #18, and I am your host, Amy Hebdon.

Blindsided by Black Friday

In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday.

They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity.

Even if your business isn’t brick and mortar, there are still plenty of opportunities for you to capitalize on the shopping frenzy.

From Paid Search to Paid Social with Melissa Farage

Aggressive AdWords Ads & The New World of Conquesting

In today’s Mini episode, Amy & James are talking about the current landscape of businesses using aggressive AdWords tactics, using competitor’s names, and finding creative solutions for targeting other brands.

What does conquesting look like today, and how has it changed over the years?

What belongs on your landing page when you’re trying to compare your brand to another?