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How to use Auction Insights to Get Answers

You’re listening to the Paid Search Magic podcast, your weekly deep-dive into search engine marketing, AdWords, client management and so much more. This is episode number 21, and I’m your host, Amy Hebdon.   In this week’s podcast, we’re talking about Auction Insights. This is a free tool within the AdWords interface that plenty of[...]
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Are you missing out on the YouTube Ads Gold Rush?

The time has never been better to run video ads.   You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #20, and I am your host, Amy Hebdon. On today’s episode, we’re going to talk about how to[...]
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Things You’ve Heard About Gmail Ads That Are 100% Wrong

You’re listening to the Paid Search Magic Podcast. Your weekly deep dive into Search Engine Marketing, AdWords, client management, and so much more. This is episode #19, and I am your host, Amy Hebdon. Today James and I are talking about Gmail Ads. There is an obscene amount of incorrect information floating around in the[...]
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Blindsided by Black Friday

  In this week’s mini-episode, Amy & James are discussing how to adjust your ads and spend to during Black Friday. They’ll also get into some tips on taking advantage of the increased traffic, and changes you may need to make during the insanity. Even if your business isn’t brick and mortar, there are still[...]
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The Magic of Segmentation with Amy Hebdon

In today’s episode, Amy is talking to herself for a change! Segmentation is something she gets super excited about, so this episode won’t be lacking. She’s talking about what segmentation is, how to get really good at it, and how not to get lost in it.   Highlights & Takeaways: Segmentation is what allows you[...]
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