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Author: Amy Hebdon

Home | Articles posted by Amy Hebdon

Data Studio: “Mom & Pop” SMB Google Ads Report Template

Get the free template here: https://datastudio.google.com/u/0/reporting/adc7bf71-f134-429c-ade8-ac992cef7f96/page/TV1FB/preview Looking for a report template for small clients? We’ve got a video, template, instructions, and a bonus internal dashboard –  just for you. In our (free) Facebook group, I got a request for a report template for small businesses: We deal with very small business (like 500 a month budgets[...]
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Google Data Studio: How to Connect Your Data Source

If you’re just getting started in Google Data Studio, you may have noticed you can’t do ANYTHING in it until you have a data source. It’s literally a blank page with no options or functionality: Once you connect to a data source, it’s a different story: Here’s a quick overview of 2 ways to get[...]
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A PPC Chart Makeover: Month Comparisons

I used to suck at using telling stories with data. Despite having a B.A. in Communications and a minor in Visual Art, I was worse than most people at creating charts that could communicate a message. My clients were frustrated and confused by my report deliverables. My managers tried coaxing me to make clearer charts.
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061: March 2019 News Current Events & Controversy

Questions answered on this episode When multiple agencies handle one customer account, how does Google calculate/allocate ad spend for each to achieve partner status? About how long does it take your quality score to change once you make edits to the ad? I made a change on Friday and Saturday, and still some of my[...]
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060: Keeping up with Google Grants with Eddie Laing

This is episode #60 and it’s our 2nd installment of SuperPower Spotlight, where we  interview paid search marketers with deep experience in a particular topic, or industry. Today’s topic is Google Grants, which is a program that gives eligible non-profits $10K USD per month in in-kind advertising on Google SERPs. Our Google Grants Expert is[...]
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